ICTACT Journal on Management Studies

M. Selvakumar ¹, R. Mohammed Abubakkar Siddique ¹, V. Sathyalakshmi ¹

Affiliations
1 Department of Commerce (PG-R), Ayya Nadar Janaki Ammal College, IN

Abstract

The present research work is undertaken to analyse the sources of penetration and level of penetration. A Source of penetration is defined by actions a firm takes to communicate with end users, consumers and external parties. It covers the five subsets, such as advertising, sales promotion, direct marketing, personal selling and public relations. In this study, the researcher has applied the factor analysis to analyze the customers' opinion towards the sources of penetration. In order to analyze the sources of penetration and level of penetration, the researcher has used discriminant analysis. The result reveals that 18.6% of variables predict the level of penetration. Moreover, Advertising and Direct Marketing are the most important sources that discriminates the level of penetration.

Keywords

Advertising, Sales Promotion, Direct Marketing, Personal Selling, Public Relations.

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M. Selvakumar ¹, B. Arumugam ², V. Sathyalakshmi ¹, R. Mohammed Abubakkar Siddique ¹

Affiliations
1 Department of Commerce, Ayya Nadar Janaki Ammal College, IN
2 Department of Commerce, Annai Fatima College, IN

Abstract

The purpose of this paper is to analyze the relationship between socio economic status and customer expectation on corporate social responsibility of banks in Virudhunagar District. The researcher has applied Chi-square test to study the relationship between the socio-economic variables and their level of expectation of Corporate Social Responsibilities of banks. The Chi-square test reveals that there is no relationship between literacy level, period of transaction and category of bank and their level of expectations towards the CSR activities of banks. This study also reveals that there is a relationship between gender, age, place of residence, educational status, occupation, monthly income and type of account and their level of expectations towards the CSR activities of banks.

Keywords

CSR, Banks, Chi-Square Test, Corporate Social Responsibility.

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M. Selvakumar ¹, H. Janani ¹, V. Sathyalakshmi ¹, R. Mohammed Abubakkar Siddique ¹

Affiliations
1 Department of Commerce, Ayya Nadar Janaki Ammal College, IN

Abstract

The economic growth of the country is an indicator for the development of the banking sector. The Indian economy is expected to grow at a rate of 5 to 6 percent the country’s banking industry is probable to reflect this growth. The banking sector is laying greater importance on providing enhanced services to their customers and also advancement their technology infrastructure in order to increase the customer’s overall experience as well as give banks a competitive edge. After introduction of New Generation private sector commercial banks, the banking industry underwent key changes. The Indian banking industry was dominated by public sector banks. At present, the position has changed private sector banks with use of technology and professional management has gained a realistic point in the banking industry. This paper examined the performance of new generation private sector banks in India and also compares the performance of banks which are coming under new generation category using certain financial performance parameters during the period from 2008-09 to 2014-15. The researcher has applied some statistical tools such as ratio analysis, average and Friedman’s test through SPSS. The study shows that Kodak Mahindra Bank has the first largest new generation private sector banks in India.

Keywords

Performance, New Generation Private Sector Banks, Axis Bank, Development Credit Bank, HDFC Bank, IDBI Bank, ICICI Bank, Indusind Bank, Kotak Mahindra Bank and Yes Bank.

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